Redefining Pleasure. Eating well, being active, and getting enough rest are the cornerstones of good health, and self-care is important for all of us. Iroha believes that the pleasure our bodies seek is something to be valued as a key element of self-care. Iroha is a series of self-pleasure items designed to respond to these natural needs. A brand created by women, for women, to provide a delectable experience unlike any other. A fun, safe way to treat your body to the luxurious sensations it seeks. A new beginning in pleasure for women.